Group Company

Our beauty salon "Ash" provides high quality service with very reasonable prices.

Mainly we have opened franchised salons nearby major commuter stations in the Tokyo and Kanagawa districts. We have extended in the Chiba and Saitama districts since 2005. One of the characteristics of "Ash" is the locations where we open salons which are easily recognized and are very conveniently positioned (being in front of major commuter stations). We added the new business concept on "Ash"; that is relaxation and luxury taste; besides the original concept; being easily recognized and are designed with hygiene in mind; in new salons opened recently. "Ash" targets to be the top brand in metropolitan districts by extending business with "ARTE-sharing franchising system". "Ash" has preserved the business concept of ARTE (now it's ARTE HD) as a full affiliate company of ARTE since the First of July 2006.

Main business model of ARTE; "ARTE-sharing franchising system"

Ash Co. Ltd. is one of the main affiliate companies of the ARTE Group has extended the business with our original franchising system; "ARTE-sharing system". This system has been constructed for our skilled staff certain to be successful as beauty salon owners without leaving the ARTE Group.

The system of Ash will offer our salon managers with high grade skills and the franchised ownership will provide a working space. Ash's "ARTE-sharing franchising system" will produce great opportunities for skilled managers to have independency in the salon business with much easier conditions. Ash specifically invests in excellently located properties. These locations are in front of commuter stations and are very spaciously sized. And Ash salon ownership-contracts give our manager staff original locations, trained co-workers and the same brand names of Ash, so they won't miss their original customers in their newly managed salons.

Ash Co. Ltd. receives royalties from the franchised salons' owners. The royalties are regarded as the salons' rents and managements' programmes. The owners can concentrate their efforts fully on service to customers and training young staff there, instead of consigning administrative tasks (accountancy, human resource management and labour welfare, etc) to Ash. This system is very productive for both the ARTE Group and each of our franchised owners get benefits from it.

We produced more than 80 salons and have offered franchising ownership contracts by the "ARTE-sharing franchising system" to more than 20 our salon managers for over 75 salons.

The style of services

Ash gives great satisfactions to customers including a feeling of perfection on completion of their hair, high quality, design senses, hospitality, etc with reasonable prices we set up for those services. Also we provide additional services such as total beauty creations (nail care, head skin and hair care, setting eyebrows, etc) in salons.

Basically all services are reasonably priced in Ash salons. The prices are set by the grades of the salons' stylists and there is counselling for customers from the stylists regarding beauty care and the prices before it is started. We are confident that our prices and pricing system satisfy customers well.

The interiors of Ash salons have spacious rooms with relaxing interior decorations, and that comfort customers while they are receiving beauty treatments. There are various sizes of Ash salons' spaces; from middle sized (like 99 square meters) to large sized (more than 330 square meters). Consequently taking consideration of locations for customers to be able to come and visit our salons easily, in these recent years, we are mainly setting up around 130 to 170 square meter-sized salons rather trying to open large sized salons.

Accordingly we plan to present our original ways much more positively; it's our motto since we established our group that we each target to be the top salon in our area.

Our staff

There are more than 1,300 staff working in Ash salons (as of June 2008). We accommodate social health service, pregnancy and child-rearing leave, 2 days off per week and beauty salons regular closing day; it's every Tuesday. For beneficial reasons, Ash offers our staff the best care so that the staff can work stably while maintaining their high motivation in Ash salons and at the same time they can serve customers and business partners with the best hospitality at any time.